Archive for the ‘apple’ Category
So the iPhone is going to be a closed system, which means they are not going to let third-parties deploy software for the device — though I don’t see why at some point they wont introduce an Apple-certified (and supplied) set of software “accessories” down the line. Unfortunately a closed system means no cool mapping software for bakers, Arabian floating 3d hourglass clocks or clones of tetris (unless of course it works over the web — on safari).
Apple has copped a fair bit of flak over this, but I’m not surprised. Apple is building a tool that brings advanced functionality to the mass market. It’s the same with the iPod. Take an under-performing product segment that has vast potential and take it across the chasm. But to do that well you need to make the complex simple. The iPod doesn’t support 20 different memory cards because it doesn’t need to. It delivers its core value, and that’s all. Frankly, the rest of the vast functionality available through different MP3 players is 99% of the time irrelevant.
The iPhone is the same thing, except Apple is deciding what’s important and ignoring everything else. I’ve owned 8 different smartphones and probably the same number of PDA’s before that. So what do I really use? Push-email (killer), phone, mobile web (clunky). The other 13 million bits of software for the Pocket PC is pretty useless too me, and I would argue useless to the majority Apple is targeting. The same majority they targeted with the iPod.
So whilst I lament on the closed nature of the device, I rejoice in the fact that I know it’ll do the 99% killer job on what Apple says it will: phone, email, web, camera, iPod. If it can do a good job on all those things (instead of the typically mediocre shit delivered in most devices) they’ll win the majority market. And “open platform” meta-geeks will start talking about simple being the secret to success instead of technical openness (as they did with the iPod).
All I can say is wow. Steve Jobs has announced the iPhone and it’s mind bogglingly good. And as Mick pointed out to me this morning: Microsoft’s huge announcement was that the Zune is going to support games, yeah, games… oh in July 2008. Someone just got pwned.
The markets seem to like it. Apple up 8%, Blackberry down 6%.
Now I have to wait till June to get one.
In my ongoing research into buying a Mac Book Pro (including whether Tangler looks good in Safari), and its supposed heat issues, I heard about the amazing story of “Mathew from Boston”.
Mathew had recently purchased a Mac Book Pro and was taking it on a flight with him. Before boarding he put the notebook into sleep mode and stored it in his backpack. As the flight was taking off though, he noticed the distinct smell of burning plastic, which to his horror was coming from the backpack under his feet. His Mac Book Pro had failed to shutdown properly and was now so overheated in the confined space that it had begun to melt the bag and emit acrid smoke.
Now Mathew is of “Iranian heritage”, on a US domestic flight, in the middle of a War On Terror ™, with a burning backpack under his seat. Things were not going well, and the passengers sitting around him started getting nervous, very nervous.
Fearing action from his fellow passengers Mathew borders on panic as he tries to turn the machine off. After fumbling in vain for a while, he considers calling in a hostess and asking to be taken to the cockpit, until he realizes that will likely come out as “Hi, I’m Iranian, have a burning bag and would like to see the captain”, which would be interpreted by the middle-American hostess as “Hi! Bomb! You Die! Allah! Captain.”
After minutes of anxiety Mathew is finally able to disassemble the notebook by pulling it apart and forcing the power to shutdown. Nevertheless, the remainder of the flight was an uncomfortable experience.
So just do it… buy a Mac, then hijack a plane – just threaten the hostess whilst wildly waving your Mac Book in her face. “Don’t try to stop me or I’ll put this thing in sleep mode!”
And on a lighter note (not that you can get much lighter).